Herve Pagez x Diplo - Spicy (feat. Charli XCX)
Directed by by Reed + Rader
Post Production and 3D by Reed + Rader
spark7 Twice The Nice campaign
Art Direction by Reed + Rader
Client: Erste Bank and Sparkasse
Shoe campaign for Sophia Webster’s collection “Hyper Bon Bon”.
MTV VMA 2015 promos conceptualized, directed and edited by Reed + Rader starring the host Miley Cyrus.
These appeared as television commercials, web promos and billboards.
Dubstep Dinosaurs 3D
A year in the making, Dubstep Dinosaurs 3D is the sequel to the prehistoric original of the same name. This project has been built completely in a virtual world using the Unreal Engine and continues Reed + Rader's bold adventure of sculpting virtual environments to create films. From trees to textures, the environment was created from the ground up along with the motion capture and textures for the characters. Take a journey back to Cretaceous times with us where the tunes were large and the dinosaurs raving. We aren’t fortunate enough to have audio recordings from the time of the dinosaurs but if we could take a time machine back and listened very carefully this is what it would sound like.
Reed + Rader is most well-known for our fun work with GIFs in fashion but a few years ago we decided to expand beyond collage backgrounds and into 3D. We started by experimenting with using gaming engines to design environments for our films. When people hear the word “game” as in gaming engine a lot of them think of simulated computer deathmatches and there is some merit in that because gaming engines are environmental and graphics frameworks for creating 2D and 3D games. However, we want to take gaming engines beyond shooters and use their power to create uncanny environments to tell stories. The original Dubstep Dinosaurs was conceived years ago as a scrolling music video of dinosaurs dancing on white backdrop (dubstepdinosaurs.html) and we wanted to make a sequel but this time completely in 3D. Ever since we can remember, people have always told us that they wish they could “exist” in an R+R world and originally we weren’t sure what that meant but now with the use of gaming engines we are starting to realize that possibility.
Dubstep Dinosaurs 360°
Interact with this immersive 360° version of Dubstep Dinosaurs 3D on YouTube 360. Explore by dragging your mouse around on your computer with Chrome or use the YouTube app for Android on your smartphone to look around. Rereleased in immersive 360° video, Dubstep Dinosaurs 360° takes you back to cretaceous times again.
OK GRL / Power Puff Girls / Fyodor Golan
Collaboration with IMG.
Food Baby Series
#1: Pizza Dad
POP NOW is an interactive project for Stella McCartney's POP fragrance where user's upload their face and enter Stella's virtual world.
Pick a friend, create your world and get ready for an adventure.
OK GRL / Jeremy Scott
A collection of promos for Sprout's "The Land Before Time" marathon. Dubstep Dinosaurs Kids.
GIF animations for Katy Perry's album "Witness" release on Spotify.
Diesel Jogg Jeans
Ad for Emerald Nuts.
Brave New World is the first fashion film ever created with the Unreal gaming engine. From dirt and wood textures to circus tents and the performers this world has been hand sculpted by us in a virtual environment. We conceptualized and directed Brave New World as well as Art Direction, 3D and Environmental Design, Texture Art, Photography and Clown Costuming.
The Creator's Project
These videos were for "Cretaceous Returns" a solo show shown in London and New York City.
Happy Ever After Holiday campaign for Farfetch
A Birth Story 360
We were inspired to make this 360 video by the birth of our daughter Enceladus on July 2nd, 2017.
Once Upon a Time Holiday campaign for Farfetch
RECORD OF THE YEAR
GIFs for the 2015 Grammy Awards with MasterCard.
NAPTIME is an interactive image. Follow the instructions and move your mouse cursor while over the image to control it.
Original Dubstep Dinosaurs. See here for the 3D animated sequel.
Sounding Bee Championship
"Real Fact" #685 "Dogs can make about 10 sounds, cats make about 100."
Squiddies is an interactive image. Follow the instructions and move your mouse cursor while over the image to control it.
The Creator's Project
New York + London Winter 2012
The Creator's Project