Reed + Rader is creative team Pamela Reed + Matthew Rader. From Ohio and Pennsylvania, their powers combined in the early 2000s. They direct films, gifs and virtual reality experiences set in virtual environments. Their work is fun, colorful, wild and lets viewers escape to magical worlds where cats are ridable and dinosaurs dance. They notably helped to establish the GIF as a photographic medium commercially and editorially in the 2000s. Mom and Dad to 6 cats, 1 human (Enceladus Seven), basketball fans, farmers on the weekend, lives in Brooklyn, NY.
Shout out to our cats: Xanadu Pluto, Brother Bear, Goblin, Toes, Essy (RIP 1994-2014) and FiFi Bofinkles (2001-2017).
Adidas, Nike, Stella McCartney, Spotify, MasterCard, Diesel, Snapple, Sprout/NBC, Emerald Nuts, Victoria's Secret, Ray-Ban, FARFETCH, Beck's, Cynthia Rowley, MTV, W Magazine, W Korea, V Magazine, V Man, Nowness, Flair, Dazed & Confused, Another Magazine, Muse, Pop, Creator's Project, SHOWstudio, Cut + Run, and Vice among others.
NY Times, WWD, Forbes, PDN, Epic Games, MTV, Huffington Post, Fast Company, PBS, Business of Fashion, Dazed Digital, Creator's Project, Industrie Magazine, Elle, New York NBC, British Journal of Photography, American Photo, Wonderland Magazine, Flair Magazine, FITC and Varoom among others.