Direction / Technical Direction

LukAI is Luka Doncic’s virtual avatar brought to life using a custom MetaHuman and AI tools in Unreal Engine 5. The interactive launch video was created for an 11,000 pixel wide video wall and played at NBA All Star Weekend.

Credits:
Production Company: Pyramid Three
Direction / Technical Direction: Matthew Rader + David Cihelna
77X EP: Behnam Karbassi
77X Creative Director: Polina Zakh, Chris Eyerman
Art Direction: Dyan Jong
Virtual Cinematography: Impossible Objects, Luc Delamare, İrfan Parasayan
Editor: Anthony Chirco
3D Artist: Victor Johnson
Motion Capture Studio: Tandon In The Yard
Motion Capture Team: Todd Bryant, Christopher Strawley, Derek Chan, Angel Mai